Performance Marketing Specialist & E-commerce Growth Expert
I specialize in paid advertising, e-commerce growth, and customer acquisition — building and managing online stores, launching hundreds of ad campaigns, and optimizing strategy with data to drive real sales.
Built for the full e-commerce growth cycle
I am a Performance Marketing Specialist and E-commerce Entrepreneur with hands-on experience in digital advertising and online business development.
Over several years, I have built e-commerce stores, managed advertising campaigns across Meta Ads, TikTok Ads, and Pinterest Ads, analyzed customer behavior, and optimized campaigns based on data to improve sales performance.
Professional Experience
Freelance Media Buyer
Independent- Created and managed Meta Ads campaigns (Facebook & Instagram)
- Built and launched TikTok Ads campaigns
- Managed Pinterest Ads campaigns
- Developed advertising strategies for e-commerce businesses
- Analyzed campaign performance using Google Analytics
- Implemented tracking and conversion measurement
- Ran A/B testing on creatives and audiences
- Optimized CPA, CTR, ROAS, and conversion rates
Co-Founder & Performance Marketing Manager
Own e-commerce ventures- Co-founded and developed multiple e-commerce stores
- Created more than 10 online stores
- Managed hundreds of advertising campaigns
- Developed customer acquisition strategies
- Managed Meta Ads, TikTok Ads, and Pinterest Ads
- Analyzed sales data and customer behavior
- Optimized campaigns for ROAS and profitability
- Managed advertising budgets end-to-end
E-commerce Projects
A selection of stores built, launched, and grown through paid acquisition.
SecomPlus
secomplus.com ↗E-commerce project focused on online sales development, store optimization, and paid advertising acquisition.
Ad Campaign — 9.68x ROAS
Store Dashboard — Orders Overview
Sales Results — 118 Purchases, 2.95x ROAS
Analytics — Active Users Trend
Deal House
deal-house.converty.shop ↗E-commerce store project including website creation, product presentation, marketing strategy, and advertising campaigns.
Ad Campaign — 2.67x ROAS, 217 Purchases
Ad Campaign — 744 Message Conversations
Analytics — Active Users Trend
Audience Data — By Age
How the growth process works
Structure used for every campaign — objective through to scaling. Replace the bracketed figures below with real results per project.
SecomPlus — Customer Acquisition Case Study
Meta Ads · TikTok AdsObjective
Scale monthly revenue through paid acquisition while keeping a profitable ROAS as ad spend increased.
Target Audience
French and Western European online shoppers, interest- and lookalike-based targeting built around the store's core product category.
Challenge
Rising CPMs and creative fatigue on existing ad sets were pushing CPA up and slowing new-customer acquisition.
Strategy & Campaign Structure
Audience segmentation, prospecting vs. retargeting split, and structured budget allocation across cold and warm audiences.
Creative Testing
Iterative A/B testing across ad formats, hooks, and angles to identify top-performing creatives.
Budget Optimization
Continuous reallocation toward top-performing ad sets based on CPA and ROAS thresholds.
Deal House — Launch & Scale Case Study
Meta Ads · TikTok Ads · Pinterest AdsObjective
Launch a new store profitably and scale winning campaigns across multiple ad platforms.
Target Audience
Deal-driven online shoppers in Western Europe, targeted through interest, lookalike, and retargeting segments.
Challenge
No historical data to build on — audiences, creatives, and budget allocation all had to be validated from a cold start.
Strategy & Campaign Structure
Multi-platform rollout with platform-specific creative and staged budget scaling.
Creative Testing
Format and hook testing across Meta and TikTok, validated with Pinterest for top-of-funnel reach.
Budget Optimization
Weekly performance review with CPA/ROAS-driven reallocation across platforms.
What I can do for your brand
Meta Ads Management
Campaign creation, optimization, scaling, and performance analysis across Facebook & Instagram.
TikTok Ads Management
Creative testing, audience targeting, and campaign optimization built for short-form performance.
Pinterest Ads
Campaign setup and traffic acquisition for discovery-driven, high-intent audiences.
E-commerce Store Creation
Online store development and optimization, from product research to launch.
Performance Marketing Strategy
Data-driven growth strategy tailored to your margins, audience, and channel mix.
Conversion Rate Optimization
Improving landing pages and customer journeys to turn traffic into revenue.
Technical Skills & Tools
Advertising
Analytics
E-commerce
Marketing
Tools
My Growth Process
Let's grow your store.
Available for freelance projects, remote opportunities, and performance marketing collaborations across France, Belgium, Switzerland, and Luxembourg.